Ciao, I’m Isida — Founder of Pashmisy
I grew up in a small town in the Dolomites, surrounded by mountains, music and a love for the expressive power of fashion, an early fascination that never left me.
Scarves have always held a special place in my heart. As a child, I would spend hours in a little scarf shop in Italy - admiring the colours, the textures, the way a simple accessory could transform how you feel.
After moving to London over ten years ago and starting a family, I worked in the textile and interior design world, managing projects for iconic brands like Colefax & Fowler and Watts 1874. But deep down, I had a longing to return to my roots - to create something of my own that celebrated the quiet elegance of Italian craftsmanship.
That’s how Pashmisy was born.
Every scarf we make is crafted in Italy from natural fibres - silk from Como, cashmere from Piedmont - all produced in small, family-run factories. It’s my way of honouring the artistry I grew up with and bringing a piece of that world to yours.
Thank you for being here. I hope you find something that speaks to you.
The Pashmisy Philosophy
Accessories with soul. Luxury without compromise.
At Pashmisy, every scarf tells a story. Isida handpicks bold, expressive fabrics that weave together the subtle elegance of Italian tradition with contemporary style. She works with fine silk and soft cashmere to create scarves that feel as luxurious as they look, as well as ensuring ultimate comfort for the wearer.
Each piece is carefully produced in family-run factories across Italy - from the silk mills of Como to the cashmere artisans of Piedmont. Every stitch, every print, every fibre is chosen with care.
This isn’t fast fashion.
It’s a slower, more meaningful way to dress - one that values sustainability, local expertise and timeless beauty. That’s why each scarf is made in small batches, using ethical processes and eco-friendly packaging.
From our family-run mills in Italy, to your wardrobe - Pashmisy scarves are designed to become part of your story.